C-Class Singapore - lifecycle campaign

The C-Class received an engine-lift after being fitted with Charged Gasoline Injection (CGI) technology. In layman’s terms, this is an optimised combustion engine with a turbocharger that generates more power from less fuel. This essentially became the brief. More power. Less fuel.

Content strategy
Copywriting
Creative direction
Stakeholder management
Production governance

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BlueEFFICENCY – launch campaign

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E-Class Cabriolet - launch campaign