BlueEFFICENCY – launch campaign

A small sample of the work I created for the BlueEFFICIENCY launch, the company’s environmental platform for a sustainable, emission-free future. As part of the launch, strip ads and full page ads ran in The Straits Times every Saturday over a three-week period.

Content strategy
Copywriting
Creative direction
Stakeholder management
Production governance

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BlueEFFICENCY – pre-launch campaign

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C-Class Singapore - lifecycle campaign