About Me

A senior marketing and content writer with deep agency and enterprise experience who can crack a brief. A firm believer in nailing the big idea first, with the best ideas being campaign-led that work across all mediums.

Comfortable working across traditional media – TV and radio, print, posters, outdoor and direct marketing – but has spent enough time in digital environments to understand and  deliver content strategies, content design and UX writing. Can convey an idea in 700 words or seven. Just as happy working on the small stuff as well as the big.

Owned and led brands as a Creative Director. Comes with big brand experience, having provided creative direction across approximately 50 different brands over time. A deft hand at writing in various tones of voice for different brands.

Overseen the production of marketing creative; working collaboratively with marketing teams, agencies and production partners. Led, managed and fostered teams. A big believer in mentoring studio and marketing teams to help improve their creative skills. Worked alongside and overseen offshore teams.

Great with stakeholders and a great collaborator. Can work on complex problems, while managing stakeholder needs and concerns. Offers outstanding communication and presentation skills. Enthusiastic and hard worker. Knows Agile practice and tools, ecommerce best practices and reasonably comfortable in Adobe Experience Management (AEM).

Very skilled at grabbing people’s attention with the written word and keeping it, thanks to many years’ experience across newspapers, advertising and digital. Always writes with the customer in mind. Knows how to strike the right tone, when to have fun and when to play it straight.