Mercedes-Benz – BlueEFFICIENCY C-Class

The following BlueEFFICIENCY C-Class print campaign made it into the British D&AD Awards book. The idea being that if you purchased an eco-sensitive BlueEFFICIENCY C-Class, nature would one day return the favour. We showed a series of C-Class’s getting caught on speed cameras, but each time the number plate was obscured by an act of nature, such as a bird in flight, a lizard’s tail on the camera lens, or a falling leaf. We also produced TV spots for the campaign.