Mercedes-Benz – SLS-AMG

As Creative Director for Mercedes-Benz (South East Asia) at BBDO Singapore, I had the privilege of launching the SLS-AMG to the region – one of the world’s most fascinating super sports cars with its gullwing doors that reach to the heavens. I created billboards, print ads, special newspaper wraps, direct mail invitations, digital banners and more. Due to the car’s popularity in Europe, the Asian launch had to be pushed back and was much anticipated, a situation that lent itself to the newspaper and billboard headline The SLS AMG has landed. I also launched BlueEFFICIENCY, the company’s blueprint for an eco-friendlier future, the stylish E-Class Cabriolet, and produced sustenance campaigns for C-Class and the world-leading S-Class and more.