The Economist

Working on The Economist account is a dream job for any writer. Their budgets weren’t huge, so we created point-of-sale work and ran it in places where businessmen could be found, such as airports. The basic premise being that if you read The Economist you’ll go far in life.  

Content strategy
Copywriting
Creative direction
Stakeholder management
Production governance

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SingTel

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BlueEFFICENCY – pre-launch campaign